Top 9 AI Tools for Creating Ad Copy
Writing ad copy is one of the hardest tasks a copy writer will have on their table. It needs to be succinct. It needs to capture the voice of the brand in just a few words. It needs to resonate with the customer on a personal level. It needs to show why the product, company or service is the best in the market place. And, ultimately, it needs to be effective. I.e. draw in the audience's interest and convert a browser to a buyer.
Freelancers, writers, advertisers and marketers can spend hours sweating over just one sentence and even then, the results may not capture all of the above requirements. Fortunately artificial intelligence once again comes to the rescue and makes sure if you need ad copy written, the only sweating you'll be doing is in the gym or on the beach. Instead of spending hours trying to come up with the perfect ad copy or spending a mini-fortune on hiring ad copy writers, you can spend the hours and the money sweating in a way you enjoy as AI tools produce ad copy in an instance. Advertising copy that works, that is SEO optimized and is written in your company voice or brand tone.
The following 9 AI tools are at hand with a range of options that are suited to any ad copy need. Whether you're a freelancer hired to produce bulk copy, a marketer needing a variety of options for one product, a company with branches all over the world and need results in a variety of languages or an independent small-business selling products online, effective and customized AI ad copy is just a click away at the following sites.
AtOnce
When it comes to creating actionable ad copy that is proven to generate a high-rate of click-thrus, AtOnce knows what it's talking about. This artificial intelligence content creator produces ad copy based on its ever-growing database of advertising copy taken from over 843,000 published ads. All you have to do is input your keywords and targeted brand message and tone, and within seconds, the program generates a variety of unique ad copy options grounded in the best practice principles utilized in the hundreds of thousands of ads with proven results.
If you're looking for an AI tool to help create ad copy that'll work, but you or your team has no experience in ad copy creative, which is quite different from writing for blogs, articles or other long-form content pieces, AtOnce is a must-have tool for you or your office. You choose your keywords, a suggested title and even to which platform or audience the ad will be placed on. For example, you can tell the site to create ad copy specifically for a Google ad, Facebook, Instagram or Twitter and AtOnce will create a variety of options based on ensuring SEO optimization, as well as implementing marketing methods such as AIDA and PAS.
Ad copy though is just one of many tools at your disposal. For example, if you're looking for some unique creative, the AI Art Generator creates unique images based on the description you give the tool, the style you'd like it to be in and the medium it'll be published on and AtOnce creates original imagery. While AtOnce isn't the cheapest AI content tool, it's one of the most encompassing and broad-based AI tools and probably one of the easiest to use. And, with a 5-day free trial, you can see for yourself whether AtOnce is the right AI tool for your needs.
Copy.ai
As Copy.ai states, you don't need a magic wand in order to create ad copy or to break down writers block, you just need a smattering of magic from Copy.ai. This AI tool is all about making content that's unique, creative, descriptive yet brushes off the generic tone found so often in other AI tools. It turns the most writing-challenged into world class copywriters based on just a few simple keywords of their choosing. And, just as importantly when it comes to online text, it makes sure the copy is SEO optimized so it's not lost in the quagmire of online content in the related field.
Copy.ai knows that advertising copy needs to not only reflect the USP of a product or service, but connect with potential customers and reinforce the message to existing customers. That means it needs to know just who the target market is and not stray too far from an existing campaign or brand message (if there is one). It takes just one or two prompts for Copy.ai to understand of all that and produce a selection of ad content options in a variety of voices. For example, if you're looking for options for digital ad copy, you can choose from styles such as persuasive or creative. If you're writing a social media post, you'd probably want to see what the 'friendly' or 'witty' voice will do with the copy.
When it comes to writing ad copy, it's rarely a situation of a one-fit suits all, especially when it come to the online ads. To this end, Copy.ai's Prompt Library drills down so the content is tailor-made for the situation. You can choose to see versions for ad copy if you're planning to promote your services or product on Facebook, or select to see what it comes up with if the ads are for a campaign on Google. However, it's not all artificial intelligence at Copy.ai. The tool is at hand with real-time proven intelligence that can help when you need to research potential and targeted audiences. And, it can even give you and overview of industry trends in a range of businesses and landscapes.
LongShot.ai
Sales and marketing copywriters and ad content producers know that to create successful and actionable copy, it helps to follow AIDA, PAS or other marketing models. At LongShot, you can produce effective ad copy using a variety of the most commonly implemented marketing models such as AIDA ensuring your text complies with a company's mission, directive and adheres to all the key-points that'll get your services and/or products rising in the online rankings and captures the interest of your targeted audience.
Whether you're producing offline copy or digital ad content copy, the AI content assistant at LongShot offers a range of templates and lets you implement your preferred marketing framework for content. You can produce snappy content integrated with AIDA (Attention, Interest, Desire, and Action) choose some persuasive social media promoting content with a choice of creative text based on PAS (Pain, Agitate, Solve). Maybe you're directive is to follow BAB (Before – After – Bridge) or a more traditional FAB (which stands for Features – Advantages – Benefits). LongShot offers all these copywriting frameworks, along an easy-to-use interface which produces a variety of options in each of frameworks you use (or don't).
If you're only looking for an AI tool to write ad copy and you're a one-man show, then the basic package at LongShot is probably the best in terms of affordability. It's cheap, has a monthly world limit of 100,000 words and among other features and offers over 50 types of templates to choose from. There's no analytics dashboard included in the rate, but pay a bit more and you get more users included in the package, a higher word count, an analytics dashboard and the ability to create copy for ads, articles and blogs written with AI software, all with other members on your team in real-time.
Writesonic
If you're looking to create ad copy for sites such as Facebook or Google, Writesonic has an AI feature focused on exactly that. A tool that will produce AI content tailored specifically for ads which are to be placed on either site. In addition to the usual AI tools creating articles, long and short-form blogs and viral social media content, WriteSonics' ad copy capabilities include the option to create content specifically for Facebook or Google advertising.
Rather then spending time creating your own ad copy, at WriteSonic you can simply input a product name, a description (that the site creates in a nano-second based on your keywords), an occasion if need by such as a holiday, company anniversary, Black Friday sale, summer discount etc, and promotion on offer. WriteSonic will then produce Facebook ad copy compliant with the necessary word count, imagery and SEO factors to ensure your advert is optimized to ensure high positioning and maximized click through rate.
For solo entrepreneurs, freelancers and part-time content creators who need no more than a small 10,000 word cap, you can do this for free by signing up for the monthly free trial. For small businesses and those with a heavier work load, the paid plans are still some of the cheapest in the AI landscape and give you an option of over 100 templates to work with and translation into 25 languages. However, WriteSonic is very much an assistant, and copy will always need editing by a walking, talking and yes, breathing, individual.
TextCortex
TextCortex is an AI content generator that's all about creating copy tailored to your voice. The site's tools make sure all the ad copy, blogs, articles and emails are written in the unique tone and brand that you want to get across, all while ensuring best SEO practice principles. And, if you're producing ad copy not only for static ads, but to accompany video placements on sites such as Tik Tok or You Tube, the platform special tools that'll create catchy and engaging SEO optimized content.
TextCortex is extremely versatile when it comes to the type of the business or service you want to create ad copy for. You choose the template and voice-type you want the content to reflect, input the name of the product, e-commerce site or service you want to promote and simply click on generate copy. One thing to bear in mind is that the more keywords you give, the more accurate and finely tuned the copy will be. And, at TextCortex, even if you don't like a suggestion and continue to generate more options, the site saves every AI copy produced so you can go back and see from the discarded versions, anything that catches your eye and you want to be featured in a copy, yet in a different way.
If you're a large business or marketing agency using AI for content marketing, the site's unlimited package maybe pricy, but there are no limitations or cap on how much content can be created by TextCortex. Unlimited here is truly unlimited. However, if you're a solo content creator or need a limited amount of ad copy, the free trial is all you'll need. But, and this is a big but, while you can product 20 piece of AI generated copy a day, the copy can't exceed 125 words which really isn't much. If you're needing articles or want to work with site's rephrasing tools, you'll have no choice but to pay for the lite package which is quite expensive compared to similar bundles at comparable AI content providers.
Speedwrite
Speedwrite makes sure your AI content will never get flagged as AI produced or as text which has been 'borrowed' for other sources. In fact, it promotes itself with a USP slogan noting 'unique writing that won't get flagged by plagiarism detectors'. When it comes to content for ad copy, it's all about being as creative and distinctive as possible, while still getting the message across that what you're providing is unique to the market and answers your customers and/or potential customer's needs - that's just what Speedwrite does.
At Speedwrite you can choose between a creative and original writing mode. When it comes to producing effective ad copy, the creative mode is a simple, streamline function targeted on formulating short, snappy and to the point messaging based on keywords chosen by the user. If you don't like what the AI bot comes up with, one click on the Next Creative button and another options appears. You can do this over and over but remember, choosing the right keywords for the messaging is key to get copy that best reflects your call to action.
While Speedwrite is one of the most budget-friendly AI tools, every time you click that Next Creative button, you're using up the number of 'predictions' you get in your subscription package. You'll receive a total of 6,000 predictions a month, which is great if you're using it as an independent writing contractor or you need it for a limited number of content production, but for large companies or agencies, the maximum will soon run out and you'll need to pay extra for additional predictions.
GetGenie.ai
GetGenie offers a range of AI content creation tools including data-driven ad copy that is automatically SEO optimized for the major online sites such as Google, Facebook and Instagram. If you're not sure where to start in suggesting keywords, target audience or how to position your ad copy in respect to making it stand out from the competition, the magic of GetGenie will do all that for you in just a few seconds and a couple of clicks.
Whether you're looking for ad copy for a particular product, a catchy title for a service on offer or simply wanting to promote brand awareness across multiple platforms with different audience reaches, GetGenie is on hand to create compelling target ad copy which the company states is 'adored by Google to ignite organic growth'. For example, you can choose SEO mode when asking the site to create ad copy. This ensures the content is SERP ready from the offset.
As well as creating long and short-form content, GetGenie also offers tools which analyze and suggest relevant keywords that should be incorporated into the text. GetGenie utilizes the power of AI to give insights on trending data, keyword search volume and CPC in the market arena your business, e-commerce site or service is in and ensures the content hits targets to maximize search engine placement results and click-thru rates.
Storylab.ai
When it comes to creating ad copy, Storylab is already one-step ahead of you. When creating the AI system for formulating effective content for online ad copy, the site worked with leading SEO and direct response marketing consultant to ensure the AI ad copy produced by Storylab will constantly be top-of-class across a range of platforms such as Google, Facebook, Linkedin and other search engines and social media sites. You just describe the product or service as you see it and within a couple of clicks, you'll have ad descriptions, titles for ads, and email texts and headlines that aren't only relevant and on target, but inspirational and unique in your marketplace.
When it comes to inspiration, StoryLab's tools can take existing copy and reword it over and over via it's ad copy paraphrase generator. You can choose a writing style you want to see the copy reflect such as creative, humorous, professional or storytelling. You can also choose whether the content will be published on a social media site or search engine listing and click on the Inspire Me button to see what creative text StoryLab comes up with. You can then re-run to see more options, make a few changes and then see what the platform comes up with or change the tone of the content until the copy produced is on-brand and CTR optimized.
Before signing up to StoryLab, you can take a spin on the content generator and get 5 free runs of ad copy. In fact, you can do this every month without having to pay a penny. The platform offers 2 types of packages. The cheapest gives you a maximum of 100 AI runs a month which is extremely limiting considering it may take several runs until you get copy that's perfect for your particular ad needs. The unlimited package though is still extremely affordable and has a unlimited maximum run-count.
Headlime
Most of the AI content creators offer ad copy and marketing content has a secondary product, with their main focus on producing long and short-form blogs, articles and social media captions. Not Headlime. This AI tool, powered by GPT-3, was designed by its founder as a way to create unique copy with the highest conversions possible, so he didn't have to rack his brains coming up with actionable content. As they say from little seedlings grow mighty oaks and today one of those oaks is Headlime.
Just 100 characters describing what you're advertising is all it takes in order for Headlime to come up with unique content designed to convert visitors into customers. If you're not sure what will work for you, the site also gives you access to thousands of published similar ad copy from the world's leading copywriters. This way you can get a sense of what's out there and feel more secure in the content options you've chosen from Headlime.
In order to create ad copy in seconds, you need to tell the platform who your target audience is from a drop-down predefined list, give the product a name, and choose a tone for the copy such as professional, luxurious, childish, friendly or confident. What's great about Headlime is that it stores all the content produced, including those copy ads that you passed up on. This way, if you have a change of mind or later on remember something that caught your eye, you can easily find it. What's not so great is the pricing. Headlime is one of the more expensive AI ad copy tools so certainly take advantage of the free trial before diving in.
Conclusion
Without a doubt, AI is the easiest and quickest way to create unique and actionable ad copy. Not only do the above tools quickly come up with SEO optimized content, but they come up with multiple versions. You can pick the content you like best and refine it until with the magic of AI, you get workable ad copy in a third of the time or so, it would take you or your team to produce manually.
However it's important to remember no matter how great the AI content generator tool is, you'll always need an actual person (yes one of those) to give it a look over and final editing touches. After all, you'll bear the brunt of any fallout if there's misleading, deceptive or potential risks and liabilities included in the AI copy.
